Wonderful World of Treats
Branding, packaging, digital and illustration project completed at Fishfinger.
Challenge
Create an eye-catching identity for a pet treat brand with a focus on fun.
insight
No more begging at the dinner table – in the Wonderful World of Treats, pets can enjoy all the incredible tastes of their humans’ favourite foods!
solution
A magical brand world full of vibrant illustrations, immersive storytelling and the cutest treats known to pet-kind.
Credits
Lead designer at Fishfinger for brand concept, logo design, illustration, packaging, web design, and brand guidelines including tone of voice, typography, colour, and photographic style.
Website developed and animations created in-house under my creative direction.
Product photography by Danni Rossi.
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