Il Gattopardo

Branding, digital and illustration project completed at Poppins Agency.

Challenge

Bring the magic of la dolce vita to an imaginative restaurant concept in the heart of Mayfair.

insight

At the heart of the restaurant concept is an unexpected blend sophistication and play, just like its eponymous leopard.

solution

A unique identity that embraces this contrast, layering confident decadence with punchy illustrations set to become iconic.

Brand Guidelines

Credits

Lead designer at Poppins Agency for brand concept, logo design, illustration, pattern design, guidelines including tone of voice, typography, colour, and photographic style.
Web design created collaboratively between myself an in-house web designer. Developed by a third party.
Animations created by a third party under my creative direction.

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